Colours took over the television as disco music took over the dance floors. The remote control was a newcomer. At the beginning of the 1970's Salora exported 70% of their television sets. Salora's radio manufacturing came to an end in 1972 and after that the company concentrated on stereos. Car radiophones were also manufactured in the 1970's. At the end of the decade Nokia Oy and Salora Oy established Mobira Oy, a radiophone factory.

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Salora Finlandia, 74CA00, 1972-1974

Finlandia 74CA00 television was Salora’s first so-called fully transistorised colour television that had several microcircuits for picture – sound functions. The channels were selected with mechanical speed dial tuning. Due to the fact that the television was fully transistorised and had instant on quick-break switch system the picture and sound appeared as soon as it was switched on.

According to a brochure the television was “international top class in every way, natural colours, sharp and stable picture. Dependable. It is easy and pleasant to use. Very slender.”

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