1970

Colours took over the television as disco music took over the dance floors. The remote control was a newcomer. At the beginning of the 1970's Salora exported 70% of their television sets. Salora's radio manufacturing came to an end in 1972 and after that the company concentrated on stereos. Car radiophones were also manufactured in the 1970's. At the end of the decade Nokia Oy and Salora Oy established Mobira Oy, a radiophone factory.

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Salora HiFi-stereo 3000, 1973-76

In 1972 Salora introduced into the stereo market receivers from the 2000 and 3000 series and their improved versions (2001 and 3001), complete with record players. Out of HiFi stereo 2000 they developed a three-channel Salora HiFi stereo 3000, ortoperspekta that used sound system technology patented by Tapio Köykkä.

The ortoperspekta system came with a receiver and three loudspeakers. It was possible to use four side loudspeakers. In the listening situation a fully perspective stereo image remained, despite the volume. Furthermore, the listener was not tied to a specific place in the middle of the loudspeakers. A brochure promised that ortoperspekta offers “the listener a listening experience equivalent to the best seats in a concert hall”.

Ortoperspekta was rather expensive and not many on them were sold. The mass of consumers was not interested in multi-channel systems at the time. A great deal of money should have been spent on advertising the equipment. The decision-makers in Salora thought that it is no use entering the competition in the market, since especially the Japanese manufactured notably cheaper stereo equipment.


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