Television found its way to more and more Finnish homes. At the same time the glamour of the radio began to fade. The number of television programmes increased. Television shows Heikki ja Kaija and the Monkees were among the most popular programmes. Salora also started manufacturing stereos and VHF radiophones around 1965. Colour television sets made in Salo appeared on the market at the end of the decade.

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Salora Safir, 1963

Safir was Salora’s first self-made portable radio whose technology and appearance were manufactured under licence. It wasn’t just a portable radio – it was a universal radio. It could be connected to a record player and an additional loudspeaker. It could also be used as a car radio. Salora had used the latest sound technology of the radio industry in Safir and its range of sound was 45-18000 Hz. Low and high sounds could be tuned separately. The radio weighed 2,95 kg and cost 310 Fmk.

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SSS lehti-ilmoitus 19.4.1964